Social media is changing how we communicate, live our lives, and do business. So, how hard is it for an IT leader to rewire enterprise architecture and embed social media at business process and technology levels? You can’t just slap these tools onto what’s there. If these tools are to become integral to business process, people, and technology, they have to be built-in. How do you do that? How big an investment is this likely to be, and what are the risks? Are the challenges and costs worth it?