The hiring of Chief Digital Officers has doubled every year since 2005. The CDO role is here to stay, and it is their job to put the customer first by being focused on strategy and execution, by never being afraid of failure and being able to recruit and retain talent that will get their enterprise and C-suite thinking digitally. If the new CDO wants to show business how they can get to the next level of growth and innovation through digital channels, how can he or she immediately come into the role and make an impact? What should be their primary responsibilities and goals in the first year on the job?