43 min listen
How to Write a Podcast Description That Attracts New Listeners
How to Write a Podcast Description That Attracts New Listeners
ratings:
Length:
58 minutes
Released:
Oct 10, 2016
Format:
Podcast episode
Description
Cool Stuff to Check Out:
Recommended Gear: https://kit.com/thepodcastdude
Podcast: https://thepodcastdude.simplecast.com
Twitter: https://twitter.com/thepodcastdude
Youtube: https://www.youtube.com/c/thepodcastdude
Simplecast Blog: http://blog.simplecast.com
Successful Podcasting: http://successfulpodcasting.com
How to Write Great Episode Notes (free template available)
Highlights, Takeaways & Quick Wins:
Your podcast description is your chance to tell people what’s in it for them.
Refine the goal of your podcast down to a single sentence.
Write your description in a way that brings agreement from your intended audience.
Don’t make your description all about you, make it about your listener.
People will only care about you once you’ve proven you care about them.
Your description is there to let people know you have what they’re looking for.
Write in a simple way that’s tangible and clear for your audience. Try to deliver complex ideas simply.
Your social media bio is a chance to communicate to people what they'll get if they follow you.
Show Notes
I’m joined this week by Cory Miller. Cory is the co-host of the Invisible Details podcast and loves all things design and branding.
Aaron: In this world where there’s millions of pieces of content competing for our attention, your audience is looking to see if your content solves a specific need they have. You have to put thought not just into your podcast description, but into each of your episode descriptions as well.
When a potential listener comes across your podcast for the first time, they’re reading the description and wondering, “What’s in this for me?”
Your podcast description is your chance to tell people what’s in it for them. You have to tell them why they should care about your show, otherwise they’re not going to.
What Should My Show Description Say?
Aaron: When writing a description for your podcast or podcast episode, here are some questions to think about:
What is your goal with this show?
What are you going to teach or share with your listeners?
Are you going to interview people? Are you going to bring people from that community in to share what they’ve learned, or is your show strictly about entertainment?
The last two weeks I interviewed two guys who run a company called Dead Signals and produce two radio drama style podcasts (Related: e064 Creating a Radio Drama Podcast Part 1 (With Writer Marc Sollinger) & e065 Creating a Radio Drama Podcast Part 2 (With Producer/Engineer Dan Powell)).
Their podcasts are very much just entertaining stories. They’re not business related and they’re not trying to change the world with their podcasts, they just want to tell stories in the audio medium and entertain people.
The way I write a description for my podcast is going to be way different from the way they write theirs. They thought about that and asked, “What are people who would be interested in our show looking for?” They’re trying to write a description that would catch the attention of someone looking for an entertaining story.
I love the description for their Archive 81 show: “Three months ago Daniel Powell vanished. These are the tapes he sent to me. If you know anything, please contact me at archive81podcast@gmail.com.”
They don’t even tell you who the guy is, all you need to know is this guy vanished after he sent a friend some tapes.
Try to Describe the Goal of Your Podcast in a Single Sentence
Cory: Write your description in a way that brings agreement from your intended audience. Write it in a way that, while they’re reading the description, they’re thinking, “Oh yeah. Yes! This! Exactly that! Yes! I need to listen to this.” That’s the reaction you’re looking for.
You want to write your description in a way that brings agreement from your intended audience. When they look at that description from Archive 81, people are like, “Whoa. That’s creepy. I feel like I need to listen to this because I’m intrigued.” You’re bringing intrigue and agreement.
Whatever it
Recommended Gear: https://kit.com/thepodcastdude
Podcast: https://thepodcastdude.simplecast.com
Twitter: https://twitter.com/thepodcastdude
Youtube: https://www.youtube.com/c/thepodcastdude
Simplecast Blog: http://blog.simplecast.com
Successful Podcasting: http://successfulpodcasting.com
How to Write Great Episode Notes (free template available)
Highlights, Takeaways & Quick Wins:
Your podcast description is your chance to tell people what’s in it for them.
Refine the goal of your podcast down to a single sentence.
Write your description in a way that brings agreement from your intended audience.
Don’t make your description all about you, make it about your listener.
People will only care about you once you’ve proven you care about them.
Your description is there to let people know you have what they’re looking for.
Write in a simple way that’s tangible and clear for your audience. Try to deliver complex ideas simply.
Your social media bio is a chance to communicate to people what they'll get if they follow you.
Show Notes
I’m joined this week by Cory Miller. Cory is the co-host of the Invisible Details podcast and loves all things design and branding.
Aaron: In this world where there’s millions of pieces of content competing for our attention, your audience is looking to see if your content solves a specific need they have. You have to put thought not just into your podcast description, but into each of your episode descriptions as well.
When a potential listener comes across your podcast for the first time, they’re reading the description and wondering, “What’s in this for me?”
Your podcast description is your chance to tell people what’s in it for them. You have to tell them why they should care about your show, otherwise they’re not going to.
What Should My Show Description Say?
Aaron: When writing a description for your podcast or podcast episode, here are some questions to think about:
What is your goal with this show?
What are you going to teach or share with your listeners?
Are you going to interview people? Are you going to bring people from that community in to share what they’ve learned, or is your show strictly about entertainment?
The last two weeks I interviewed two guys who run a company called Dead Signals and produce two radio drama style podcasts (Related: e064 Creating a Radio Drama Podcast Part 1 (With Writer Marc Sollinger) & e065 Creating a Radio Drama Podcast Part 2 (With Producer/Engineer Dan Powell)).
Their podcasts are very much just entertaining stories. They’re not business related and they’re not trying to change the world with their podcasts, they just want to tell stories in the audio medium and entertain people.
The way I write a description for my podcast is going to be way different from the way they write theirs. They thought about that and asked, “What are people who would be interested in our show looking for?” They’re trying to write a description that would catch the attention of someone looking for an entertaining story.
I love the description for their Archive 81 show: “Three months ago Daniel Powell vanished. These are the tapes he sent to me. If you know anything, please contact me at archive81podcast@gmail.com.”
They don’t even tell you who the guy is, all you need to know is this guy vanished after he sent a friend some tapes.
Try to Describe the Goal of Your Podcast in a Single Sentence
Cory: Write your description in a way that brings agreement from your intended audience. Write it in a way that, while they’re reading the description, they’re thinking, “Oh yeah. Yes! This! Exactly that! Yes! I need to listen to this.” That’s the reaction you’re looking for.
You want to write your description in a way that brings agreement from your intended audience. When they look at that description from Archive 81, people are like, “Whoa. That’s creepy. I feel like I need to listen to this because I’m intrigued.” You’re bringing intrigue and agreement.
Whatever it
Released:
Oct 10, 2016
Format:
Podcast episode
Titles in the series (43)
Room Echo and Background Noise: Sound Proofing and Absorption for Podcasters: One of the ways to stand out from other podcasts is to pay attention to sound quality. One of the ways to get good sound quality is to have a great microphone and a quiet room to record in. Depending on the room you’re in, you may hear echos from your voice (either in the low-mid frequency range, or in the high end). Echo becomes especially apparent if you’re recording with a condenser microphone instead of a dynamic mic. Background noise and room echo creates a poor listening experience for your audience. They may get distracted from what you’re saying or annoyed by the constant reverb or background noises. You don't want listeners thinking about the noises in the background or the way your room sounds; you want them to focus on your message. Eliminating background noise and room echo will give your recording a more professional sound. It will be more pleasing to listen to. Your audience by Podcasting with Aaron