Today we’re joined on the show by Shel Israel, a Partner at the Transformation Group and we are discussing Augmented Reality and the Future of Work. Shel co-founded TG in early 2017 by Shel and Robert Scoble, where they’re dedicated to helping big brands develop and implement Mixed Reality (MR) strategies. Shel discusses the applications of AR and AI related to consumer facing businesses like retail, real-estate, and travel. We dive into industrial and enterprise industries, AR advertising and marketing, 3D AI avatars and how the healthcare, medicine and pharmaceutical industries will need to rethink their entire businesses based on the impact of AR and artificial intelligence. Listeners of the show can receive a $20 discount to the Transformation Group’s online course on AR in the Workforce taking place October 2, 2017 at 10 am pacific time by using offer code VRARA2. Find Shel at www.transformationgroup.io Full shownotes can be found at: http://thevrara.com/podcast-posts/shelisrael