Donna’s Wild Idea: To be a positive leader, celebrate counterculture, and create more opportunities for people to enjoy the mountains. A few weeks ago at the Outdoor Retailer Show in Denver, I sat down with Donna Carpenter, the CEO and Co-Founder of Burton Snowboards. Donna is a true force of nature. She’s always pushing the envelope with her mission and products, and she radiates positivity and go-for-it, attitude.  Donna really opened up in our conversation. She shared about how she became the CEO of one of the biggest snowboard companies ever, some funny stories like how she met her husband, Jake Burton, and what it was like in the early days of snowboarding. We also talked about how they’ve created such a strong culture, overcome adversity, and how they are not afraid to do things like send female staff to the Women’s March in Washington, D.C., and throw huge parties. It’s a great episode about lessons learned from failure and her keys to success. Listen to this episode if:  You want to start and run your own business. You want to work at a company with an awesome culture. You love snowboarding. You want to listen to a great female leader. For full show notes, including guest links and books mentioned during the episode, visit: http://wildideasworthliving.com/61