Learn more at permaculturevoices.com/theurbanfarmer Support the show at permaculturevoices.com/support "At too many companies, and in too many hapless careers, the number one imperative is to avoid failure and embarrassment associated therewith at all costs. My take, failure, supported by wildly imaginative hypotheses and incredibly hard work, is something that companies and individuals must embrace. Frankly at all costs. Unless you’re stretching... wildly, you're not going to reach that brass ring called hyper success amidst a brawl with no rules." Tom Peters The market and nature of small scale farming is too dynamic. To succeed you have to be dynamic as well. That will mean trying things that don't work, and trying things not knowing if they will work. You're going to have to make assumptions and best guesses. You're going to have to adapt. And that's what today's episode is all about... adapting and switching it up on the fly... Learn more at permaculturevoices.com/theurbanfarmer Support the show at permaculturevoices.com/support