If customers keep asking if you have certain crop, and you don't, should you grow it? It depends. And that's the focus of today's show: When, How, and Why to Start Producing A New Microgreen Crop Today microgreen grower Chris Thoreau and I are talking about new crops - specifically how do you start growing them? On the surface that may seem like a simple and straightforward question, but there's a lot of specifics involved in answering that questions, and the specifics are where profits are made or money is lost. You have to consider things like can you actually grow the crop - meaning can you get a good yield from in within your system that's already setup to grow other crops; or does the crop's harvest schedule fall in line with your other crops and your current harvest schedule.   If you plan on scaling the crop, can you actually buy enough seed?  And can that seed be bought at a price that makes the crop profitable. All legitimate considerations which need to be considered, anytime you take on the decisions to grow a new corp. If you are thinking about starting a farm or adding some new crops to the mix, then this episode is for you. Chris will put the theory to reality and talk about his experiences and failures introducing new crops, like basil. What his methodically and thought process was and why. As you'll hear, not everything always works, regardless of how much experience you have, and sometimes some crops are just better off not grown. Learn more at www.permaculturevoices.com/farmsmallfarmsmart Support the show at www.permaculturevoices.com/support