When you set out to start a business is there a road map you can follow or a recipe for success? A set of steps you can take to go from where you are to where you want to be.  Simply do them, and success follows. It’s a nice though.  And that’s about all it, a nice thought.  Because when it comes to business there isn’t a roadmap to success, but despite that, we all want the roadmap to success. Maybe it’s just human nature, the just tell me how to do it approach.   It’s a dangerous approach because no two approaches are the same.  There are too many variables at stake to create a recipe.  But again, everyone wants the recipe.   As someone once said on a podcast that I did the danger of following a recipe is that you if you buy into the recipe then you become the recipe, a really, really pale copy of what you are trying to emulate. In life and in business, there are recipes, but recipes rarely lead to success, but also in life there are base principles, universals which recipes are built on. Today, we aren’t focusing on the recipes, we’re focusing on the base principles when it comes to starting a business.  It’s a topic which I will take on with that aforementioned someone, being Javan Bernakevitch, along with our friend Rob Avis. Javan and Rob have developed a set of 12 base principles of business and join me to talk about the first 6 of those principles. This episode is Part 1 of a multi-part series with Javan and Rob. Learn more at www.permaculturevoices.com/228