Today's episode is all about Causal Impact, a technique for estimating the impact of a particular event on a time series. We talk to William Martin about his research into the impact releases have on app and we also chat with Karen Blakemore about a project she helped us build to explore the impact of a Saturday Night Live appearance on a musician's career. Martin's work culminated in a paper Causal Impact for App Store Analysis. A shorter summary version can be found here. His company helping app developers do this sort of analysis can be found at crestweb.cs.ucl.ac.uk/appredict/.