Penny Reed is a dental practice management coach, professional speaker, and author of the book Growing Your Dental Business.   Penny was recruited by her dentist to run his growing practice in 1992 and began her career as a dental consultant in 1994.  She has been designated by Dentistry Today as one of the prestigious Leaders in Dental Consulting from 2007 to 2017.  She is a member of the Academy of Dental Management Consultants, the Speaking and Consulting Network and is an ASCA member of the American Association of Dental Office Managers.  She coaches dentists and their teams and has spoken to dental groups nationally for over two decades.   On a personal note, Penny is a major Disney fan and is always plotting her next Disney trip or dental retreat near one of the parks.   www.pennyreed.com www.attitudeupgrade.com