Marketing is most effective when the content created is original and specific to the office. Todd Murray of Paper Napkin Marketing explains how dentists can leverage their assets to help make amazing marketing that fits their practice. Sure, using top notch video helps, but what about getting your team involved? How about spreading the word about how involved in the community your office is? Finally, Todd helps Alan understand that an entire marketing campaign needs to fit together. Blog posts are great, but how about making sure it fits with the message you want to send? This is another dental marketing "deep dive" that you won't want to miss!
Here's a sample of the kind of content that Paper Napkin can create for your practice!

The Brain Trust returns with an all star cast in episode 52. Dr. Frank Clayton, Dr. Tammy Bailey, Dr. Matt Standridge, Dr. Brent Young and Dr. Rich Rosenblatt all discuss handling the "unreasonables." How do you handle people with ridiculous expectations or terrible attitudes? When do you draw the line and "fire" these patients? This week's segment is hilarious but also very helpful. Don't miss it!
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