I’d venture to say that most of us, when we think about a “successful business” we’d want to create, it will look like what is known as a *lifestyle business.* These are the kinds of businesses where your business serves your life, not the other way around. And with the tools of the internet and extremely affordable training like [Fizzle’s Courses], this kind of business has become a real, viable approach to revenue earning and wealth creation. BUT — and this is a big but here — it’s still a difficult path. Becoming a doctor is a viable path for you as well, but we all know it ain’t easy. You don’t just “fall into” becoming a doctor. Now, though it’s true that many people really have just “fallen into” success of many shapes and sizes online, it’s not a smart strategy to count on it. Just like becoming a doctor or a skydiving instructor (speaking of “falling in!”), it makes sense with an online business to understand what are the elements necessary for success, what expectations are *intelligent* to have and how success happens. It’s that last one we want to dive into today. How does success in lifestyle business *actually* happen? What are the steps and stages? What are the red flags to watch for? What are the common mistakes and the truly important things? So, on the show today we have two very special guests — John and Dana Shultz from [Minimalist Baker]. They’re a married couple who have found enormous success running a blog about how to cook *“simple, delicious recipes that require 10 ingredients or less, one bowl, or 30 minutes or less to prepare.”* John and Dana are close friends of Fizzle. In fact, they teach a course within Fizzle called [Exactly How to Build a Great Food Blog]. Because they’re close friends I’m hoping we get a really juicy interview with them, full of the stuff that most people are too afraid to share. So, please enjoy this interview with founders of a truly successful lifestyle business. It’s our hope that you’ll find amazing insight here to help you as you develop your own path to success. Show Notes: Fizzleshow.co/210