Why Dave Chose to Interview Linh Trinh: Linh Trinh is a master at selling high ticket products. The best part is he sells them by creating undeniable truth. Basically, he helps the prospect realize what Linh is offering is the best way for them to get the results that they want. If you believe in what you sell you have a moral obligation to be the best and do whatever it takes to help others. Linh reveals his secrets to helping 1,000s of people get what they want and shows you how you can to. Tips and Tricks for You and Your Business: Linh’s weapon of choice is the webinar funnel for his clients, and his delivery system for it had to change. (3:57) Linh has helped us see the importance of proposing “undeniable truths”. (7:26) We can get our customers to see that they are in pain without our solution, the next step is helping them see the possibility of relief we have to give them. (10:00) Once we show our audience their pain and possibility they are ready to remember how no one has helped them yet and that this is their problem. (12:23) DON’T SELL FEATURES TO YOUR AUDIENCE. (14:42) Linh emphatically lets us in on if we want to provide true value to our community we need to charge the price that will allow us to provide it. (17:59) Quotable Moments: “When you offer something for free, people don’t value your time. So, what would happen is I would have 3 or 4 of my coaches just waiting around having appointments booked. And they would sit around all day just waiting for people.” “The really specific questions allow them to visualize the scenario and then allows them to answer the question.” “The whole coaching process begins even before the coaching begins, it begins at the sales call. The sales call in itself is a ‘breakthrough call’.” Other Tidbits: Linh doesn’t sell features that come with his services, his logic is that when you talk about all of the features your product includes it more often causes uncertainty than persuasion. Links Mentioned by Dave and Linh: FunnelHackingLive.com Online Trainers Podcast LinhTrinh.com Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar