Video Marketing to grow your small business. How to create and use compelling videos. Can you make them go viral? Our guest is Paul Hurley, an entrepreneur, author and social media expert. He is the founder of HandFace, one of the UK’s leading viral content companies. Paul shares his journey to starting his own business, and video content marketing advice for small business owners, and we also discuss the creative process. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)