The fundamentals of effective sales for small business owners, with host Henry Lopez. Henry shares his experiences and thoughts, and walks through the typical sales process, to help you overcome the fear of sales or to improve your sales skills.  From the common misconceptions about sales, to a detailed process for improving your sales efforts, this episode covers the fundamentals of selling for small business owners and entrepreneurs. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.