Email Marketing to help you grow your small business. Henry Lopez shares tips and best practices for effective email marketing as an integral part of your overall marketing efforts.  From how to build your email list, to tips on formatting an effective email message, this episode covers all you need to know to get you started with email marketing and to improve your current email marketing methods. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.