Targeted cost-effective marketing tactics for small business owners with Louis Gudema. Louis is an entrepreneur, marketing strategist, keynote speaker, and author. He shares his entrepreneurial journey, and then we discuss highlights from his new book, "Bullseye Marketing - How to Grow Your Business Faster." Louis introduces the bullseye approach to marketing - allowing for fast results for small business owners by specifically leveraging inexpensive marketing tools and techniques. He explains the three phases, or rings of the bullseye, that are essential to effective small business marketing. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)