136 The New Rules of Marketing and PR by David Meerman Scott

FromThe Marketing Book Podcast

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136 The New Rules of Marketing and PR by David Meerman Scott

FromThe Marketing Book Podcast

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Length:

34 minutes

Released:

Aug 18, 2017

Format:

Podcast episode

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"The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly" by David Meerman Scott Click here to view the show notes!

Released:

Aug 18, 2017

Format:

Podcast episode

Titles in the series (100)

Weekly interviews with authors of new marketing and sales books to help you keep up with what’s working in the quickly-changing field of modern marketing and sales. The host is Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

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005 Everybody Writes by Ann Handley: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley by The Marketing Book Podcast
25 min listen
006 The Art of Social Media by Guy Kawasaki: The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick by The Marketing Book Podcast
31 min listen
012 Experiences: The 7th Era of Marketing by Robert Rose & Carla Johnson: Experiences: The 7th Era of Marketing by Robert Rose and Carla Johnson by The Marketing Book Podcast
29 min listen
000 Welcome to The Marketing Book Podcast!: In this episode I introduce the podcast and share some startling statistics about the changing nature of marketing and what's required to be a successful modern marketer. by The Marketing Book Podcast
3 min listen
001 The New Rules of Sales & Service by David Meerman Scott: The New Rules of Sales & Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business by David Meerman Scott by The Marketing Book Podcast
27 min listen
008 Evergreen by Noah Fleming: Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving by Noah Fleming by The Marketing Book Podcast
32 min listen
025 Seducing Strangers by Josh Weltman: "Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)" by Josh Weltman by The Marketing Book Podcast
31 min listen
017 The Content Code by Mark Schaefer: The Content Code: Six Essential Strategies To Ignite Your Content, Your Marketing, and Your Business by Mark Schaefer by The Marketing Book Podcast
33 min listen
007 Reinventing You by Dorie Clark: Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark by The Marketing Book Podcast
24 min listen
034 Twitter Power 3.0 by Joel Comm and Dave Taylor: "Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time" by Joel Comm and Dave Taylor by The Marketing Book Podcast
32 min listen
013 Digital Relevance by Ardath Albee: Digital Relevance: Developing Marketing Content and Strategies that Drive Results by Ardith Albee by The Marketing Book Podcast
30 min listen
002 Youtility by Jay Baer: Youtility: Why Smart Marketing Is About Help Not Hype by Jay Baer by The Marketing Book Podcast
26 min listen
040 The Content Revolution by Mark Masters: "The Content Revolution: Telling a Better Story to Differentiate from the Competition" by Mark Masters by The Marketing Book Podcast
28 min listen
004 Social Media Explained by Mark Schaefer: Social Media Explained: Untangling the World’s Most Misunderstood Business Trend by Mark Schaefer by The Marketing Book Podcast
27 min listen
015 Stand Out by Dorie Clark: Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark by The Marketing Book Podcast
25 min listen
018 The Membership Economy by Robbie Kellman Baxter: The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter by The Marketing Book Podcast
25 min listen
011 The Mobile Commerce Revolution by Tom Webster: The Mobile Commerce Revolution: Business Success in a Wireless World by Tom Webster & Tim Hayden by The Marketing Book Podcast
24 min listen
030 Fizz by Ted Wright: "Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth" by Ted Wright by The Marketing Book Podcast
31 min listen
020 The Marketing Performance Blueprint by Paul Roetzer: The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success by Paul Roetzer by The Marketing Book Podcast
28 min listen
026 Marketing Above the Noise by Linda Popky: "Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters" by Linda Popky by The Marketing Book Podcast
31 min listen
003 Epic Content Marketing by Joe Pulizzi: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi by The Marketing Book Podcast
37 min listen
038 Speaking Up without Freaking Out by Matt Abrahams: "Speaking Up without Freaking Out: 50 Techniques for Confident, Calm, and Competent Presenting" by Matt Abrahams by The Marketing Book Podcast
30 min listen
009 Ctrl Alt Delete by Mitch Joel: Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. By Mitch Joel by The Marketing Book Podcast
27 min listen
043 YouthNation by Matt Britton: "YouthNation: Building Remarkable Brands in a Youth-Driven Culture" by Matt Britton by The Marketing Book Podcast
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019 Audience by Jeffrey K. Rohrs: Audience: Marketing in the Age of Subscribers, Fans and Followers by Jeffrey K. Rohrs by The Marketing Book Podcast
39 min listen
021 The Automatic Customer by John Warrillow: The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow by The Marketing Book Podcast
26 min listen
037 Optimize by Lee Odden: "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing" by Lee Odden by The Marketing Book Podcast
28 min listen
014 The Professional Marketer by Tim Matthews: The Professional Marketer: Everything You Need To Know But Were Never Taught by Tim Matthews by The Marketing Book Podcast
28 min listen
010 Buyer Personas by Adele Revella: Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella by The Marketing Book Podcast
25 min listen
036 The Passion Conversation by Geno Church: "The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing" by Robbin Phillips, Greg Cordell, Geno Church, and John Moore by The Marketing Book Podcast
37 min listen

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484 The Unsold Mindset by Colin Coggins and Garrett Brown: The Unsold Mindset: Redefining What It Means to Sell by Colin Coggins & Garrett Brown ABOUT THE BOOK: This Wall Street Journal bestseller is captivating readers of Adam Grant, Dan Pink, and James Clear and has been called "a life-changing... by The Marketing Book Podcast
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482 Designing Brand Identity by Rob Meyerson: Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding 6th Edition by Alina Wheeler and Rob Meyerson ABOUT THE BOOK: Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and... by The Marketing Book Podcast
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481 B2B Social Selling Strategy by Julie Atherton: B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton ABOUT THE BOOK: Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking... by The Marketing Book Podcast
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480 MKTG STINX by Bob Hoffman: MKTG STINX by Bob Hoffman ABOUT THE BOOK: From the Author – "There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don't think there has ever been one about how stupid and wasteful most of it is.... by The Marketing Book Podcast
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479 The Brand Benefits Playbook by Allen Weiss: The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It by Allen Weiss and Debbie MacInnis ABOUT THE BOOK: From two of the world’s leading experts on branding, brand benefits, and positioning, this... by The Marketing Book Podcast
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478 Organic Social Media by Jenny Li Fowler: Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler ABOUT THE BOOK: Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social... by The Marketing Book Podcast
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136 The New Rules of Marketing and PR by David Meerman Scott

136 The New Rules of Marketing and PR by David Meerman Scott

Description

Titles in the series (100)

More Episodes from The Marketing Book Podcast

Related podcast episodes