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223 Smash the Funnel by Mike Lieberman

223 Smash the Funnel by Mike Lieberman

FromThe Marketing Book Podcast


223 Smash the Funnel by Mike Lieberman

FromThe Marketing Book Podcast

ratings:
Length:
65 minutes
Released:
Apr 19, 2019
Format:
Podcast episode

Description

Smash the Funnel: The Cyclonic Buyer Journey--A New Map for Sustainable, Repeatable, Predictable Revenue Generation by Mike Lieberman Click here to view the show notes! Your Sales Funnel Has a Fatal Flaw The sales funnel was invented over a century ago. No wonder it’s not working like it used to! How can you drive company revenue in an age when customers hold all the power, the lines between sales and marketing have blurred, and business disruption is the norm? From the authors of Fire Your Sales Team Today! comes another industry redefining guide to business success in the 21st century: Smash the Funnel. Discover how to create an entirely new revenue strategy, whether your buyer is a corporation or consumer, an enterprise or entrepreneur.
Released:
Apr 19, 2019
Format:
Podcast episode

Titles in the series (100)

Weekly interviews with authors of new marketing and sales books to help you keep up with what’s working in the quickly-changing field of modern marketing and sales. The host is Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.