Welcome to episode #621 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #621 - Host: Mitch Joel. What is the truth? Is there one truth? Is truth under assault these days? Fake news. Flat earthers. How brands position themselves. How do we build a truth? Are there many truths? Hector Macdonald is an expert in business storytelling. As a strategic communications consultant, he has advised the leaders of some of the world's top corporations in industries as diverse as financial services, telecoms, technology, and healthcare. He is also the bestselling author of four novels. Hector began writing thrillers after completing a zoology degree at Oxford University. The Mind Game was a bestseller published in 18 languages. The Hummingbird Saint and The Storm Prophet followed, and then Hector turned to spy fiction with Rogue Elements. His first non-fiction book is why we're here. It's called, Truth - How the Many Sides to Every Story Shape Our Reality. Enjoy the conversation. Running time: 51:46. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Hector Macdonald. Truth - How the Many Sides to Every Story Shape Our Reality. Follow Hector on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #621 - Host: Mitch Joel. Tags: advertising advertising agency advertising podcast brand business business blog business book business conversation business podcast business storytelling communications digital marketing digital marketing agency digital marketing blog digital marketing podcast disruption fake news hector Macdonald innovation j walter thompson jwt leadership book leadership podcast management podcast marketing marketing agency marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel non fiction book Oxford university podcast rogue elements six pixels of separation story storytelling strategic communications technology the hummingbird saint the mind game the storm prophet truth wpp