Welcome to episode #623 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #623 - Host: Mitch Joel. It was the early 2000s and viral marketing was just getting started. That's when Jonah Sachs rose to prominence. He created some of the world's first viral videos. His agency, Free Range Studios, created campaigns, like Amnesty International's awareness-raising video on blood diamonds (which was seen by 20 million people). Later Jonah helped to create The Story of Stuff, which was viewed by over 60 million people and marked a turning point in the fight to educate people about the environmental and social impact of consumer goods. Jonah went onto to create other viral campaigns for Greenpeace, Human Rights Campaigns and the ACLU, as well as consumer brands like Microsoft and Patagonia. Fast Company named him one of today's 50 most influential social innovators. In 2012, Jonah released his first book, Winning the Story Wars. Most recently, he published his sophomore effort, Unsafe Thinking - How to Be Nimble and Bold When You Need it Most. So, how safe is your brand thinking? Enjoy the conversation... Running time: 58:30. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Jonah Sachs. Unsafe Thinking - How to Be Nimble and Bold When You Need it Most. Winning the Story Wars. Free Range Studios. The Story of Stuff. Follow Jonah on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #623 - Host: Mitch Joel. Tags: aclu advertising advertising agency advertising podcast amnesty international   blood diamonds brand business blog business book business conversation business podcast cause marketing digital marketing digital marketing agency digital marketing blog digital marketing podcast disruption fast company free range studios greenpeace human rights campaigns innovation j walter thompson jonah sachs jwt leadership book leadership podcast management podcast marketing marketing agency marketing blog marketing podcast microsoft mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel non fiction book patagonia podcast six pixels of separation social innovation social marketing the story of stuff unsafe thinking viral marketing viral video winning the story wars wpp