32 min listen
The Myth of the Overnight Sensation
FromREWORK
ratings:
Length:
23 minutes
Released:
Oct 23, 2018
Format:
Podcast episode
Description
Before the viral unicorn poop video, before the appearances on Shark Tank and Dr. Oz and Howard Stern—Bobby Edwards was showing his invention at conventions and sending it to alternative health bloggers in hopes of getting coverage. The invention? Squatty Potty, a plastic stool that puts you in a squatting position to poop better. Today Squatty Potty brings in over $30 million in annual revenue, but the quirky company's ascent to viral fame was far from assured. In today’s episode, CEO Bobby Edwards talks about the years of work that went into marketing the Squatty Potty before it got national attention.Show NotesOur previous episode - 0:11It Doesn't Have to be Crazy at Work by Jason Fried and David Heinemeier Hansson - 0:19Rework by Jason Fried and DHH - 0:37The story of Squatty Potty - 1:13This Unicorn Changed the Way I Poop, the original viral video - 1:28
Released:
Oct 23, 2018
Format:
Podcast episode
Titles in the series (100)
Take A Stand: Business and politics tend to make uneasy bedfellows, but in these divisive times, even businesses that have historically stayed out of hot-button issues are coming off the sidelines. In this episode: An online florist tells racists to shop elsewhere; Ba by REWORK