This week on BARBELL BUSINESS, we discuss: What a marketing/sales funnel is and why it’s important to understand the phases The symptoms of leaky funnel syndrome How to heal your leaky funnel How lifecycle marketing has replaced the traditional approach to marketing tactics How lifecycle marketing is a much more simplified yet amplified approach to growth and retention An introduction to the Ultimate Lifecycle Marketing Challenge (learn more here) Be sure to check out the video version at www.barbellbusiness.com/noleakybox and commit to the Ultimate Member Lifecycle Challenge at www.barbellbusiness.com/lifecycle.   Enjoy the show!