Today’s case study of the week showcases one of the most bizarre niches you’ve ever heard of, guaranteed. Cathy Hay has been building her online business for the past 12 years, and what she shares today about her journey will totally change your perception of what’s possible for you too!  Are you ready to create your Business by Design this year? Be the first in line when the program opens by joining the waiting list at https://www.businessbydesigntraining.net/! If you enjoy this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me and Cathy, @jameswedmore and @cathy.hay! I would also love if you subscribed to the podcast and left a review at http://jameswedmore.com/itunes. I want to invite you to help contribute to this podcast by submitting a question for the Listener Question of the Week edition of The Mind Your Business Podcast. All you have to do is go to http://jameswedmore.com/QA and record a question (under 4 minutes or less) that could be featured on an upcoming episode! In the episode you’ll hear: Cathy’s very unique niche and the people she serves in it What indicators told her she could turn her passion into a very successful business The power of a specific niche and how Cathy finds her ideal clients What happened when she launched her membership site in 2007 and the transitions in the business she has made since then Her thoughts on becoming a successful entrepreneur as an introvert How she grew her membership site from 100 to 1,000 members, including the recent launch where she grew it by 50% The biggest struggles Cathy has faced on her personal growth journey What hiring the right team will allow you to do, and why no matter what, passion will get you through any situation For full show notes and links, visit: http://mindyourbusinesspodcast.com/podcast/262