Voice assistant use in the car is 60% higher than smart speakers on a monthly basis, but it doesn't get as much attention. There are more users and the use cases are different. The In-Car Voice Assistant Adoption Report sheds light on these differences. Bradley Metrock from VoiceFirst.fm and Niko Vuori of Drivetime.fm collaborated with Voicebot on the research and we discuss the findings along with my colleague Ava Mutchler. We break down the data and trends that will bring new focus to the car in 2019.