Sally Bergesen is the founder and CEO of Oiselle, a women’s athletic apparel company now celebrating its 10th year in business. On this episode, Sally shares the “oh shit” and “oh no” moments that led her to create Oiselle, and talks about why it’s so important to her that she and her company empower women. She talks about Oiselle’s decision to start sponsoring professional athletes, including Kate Grace, Lauren Fleshman, and Kara Goucher, and shares the career opportunity that gave her a pit in her stomach and made her “want to throw up.” She also opens up about some of Oiselle’s more controversial moments like “LogoGate,” her opinion of “The Swoosh” (that’s Nike, of course), and her take on the state of influencer marketing. Stuff We Mention on this Episode: Oiselle: https://www.oiselle.com/ Episode 43 of the Ali on the Run Show with Kara Goucher: http://www.aliontherunblog.com/2017/10/25/ali-run-show-episode-43-kara-goucher/ University of Oregon: https://uoregon.edu/ Lauren Fleshman: http://asklaurenfleshman.com/ Bob Lesko: https://twitter.com/boblesko?lang=en Sarah Lesko: http://www.oiselle.com/blog/author/dr-lesko Emily “Sweaty” Halnon: http://www.aliontherunblog.com/2017/03/01/episode-1-ultramarathoner-emily-halnon/ Sarah “Once Upon a Lime” Conklin: http://www.aliontherunblog.com/2017/03/09/episode-9-sarah-conklin-337-marathoner-picky-bars-employee/ Meggie Smith: http://www.aliontherunblog.com/2017/05/11/ali-run-show-episode-27-meggie-smith-md-chief-resident-ob-gyn-nyu-langone-medical-center/ Oiselle Volée: https://www.oiselle.com/athletes/volee New York Road Runners: http://www.nyrr.org/ Kate Grace: https://www.instagram.com/fastkate/?hl=en New York City Marathon: https://www.tcsnycmarathon.org/ Oiselle Flyte Tank: http://www.oiselle.com/shop/flyte-collection/flyte-tank Oiselle Roga Shorts: http://www.oiselle.com/shop/roga-running-shorts/roga-short Follow Sally: Instagram @oiselle_sally: https://www.instagram.com/oiselle_sally/ Twitter @oiselle_sally: https://twitter.com/oiselle_sally Blog: http://www.oiselle.com/blog Follow Ali: Instagram @aliontherun1: https://www.instagram.com/aliontherun1 Facebook: https://www.facebook.com/aliontherun/ Twitter @aliontherun1: https://twitter.com/aliontherun1 Blog: http://www.aliontherunblog.com/ Strava: https://www.strava.com/athletes/13333410 Thank you for listening to and supporting the Ali on the Run Show! If you’re enjoying the show, please subscribe and leave a rating and review on iTunes. Spread the run love!