In episode 66 of Conscious Chatter, Kestrel welcomes Stefan Siegel, the founder of Not Just A Label to the show. The world’s leading designer platform for showcasing and nurturing today’s pioneers in contemporary fashion, Not Just A Label has been described by Vogue Paris as: “One of the ten most essential websites of today: it inspires, to be ahead of the trends". Stefan shares his insight on how data and fashion should be collaborating more often, and the potential that exists in that space. He also elaborates on his recent decision to move Not Just A Label physically to Los Angeles. For Stefan, LA is a place that has all the ingredients to redefine what fashion and manufacturing look like by creating a new system. At the moment, Stefan sees huge power in being able to connect consumers to independent designers, and he sees the way the food industry has rebuilt itself, as inspiration for this change.