Contact Heidi: podcast (at) SuccessfulFashionDesigner.com Few fashion professionals are as passionate and knowledgeable as Leila Jalili, my guest for this episode of The Successful Fashion Designer. She left her positions with global brands such as Under Armour and 686 Technical Apparel to focus on her career as a freelance creative consultant specializing in the design, direction, and development of performance apparel and technical outerwear for women, men, and youth. Throughout this inspiring conversation Leila shares key insights into how new designers can ensure their fashion portfolios stand out from the masses. She explains how to break into new markets by making opportunities for yourself and has an in-depth understanding of what employers are looking for in new hires. Be sure to give this interview your full attention and share it with aspiring designers - your career will thank you. Outline of This Episode [0:42] Leila Jalili, former Senior Designer at Under Armour, is my guest for this episode [3:15] Leila’s explanation of the common elements she sees in fashion portfolios [8:26] What interviewers are looking for in fashion portfolios for new graduates [13:38] Digital vs. physical portfolios, the pros/cons of each, and how to use sample garments [16:04] How do you convey your strengths within a team collaboration piece? [18:09] The importance of tailoring your portfolio for every interview [23:36] The best tips for networking with industry professionals [28:17] How Leila’s recent market research project impressed her freelance clients [32:26] Take the extra opportunities to inject more ambition into your career [34:32] How to determine if you need to move on from your current position or company [37:39] The keys to making a 180 turn in your fashion design career through self-driven projects [47:45] Leila’s best advice for designers [53:17] Examples of exceptionally creative projects Leila has seen throughout her career [56:30] Leila’s final words of advice for designers What interviewers are looking for in fashion portfolios for newly-graduated designers Interviewers know that a student fresh out of undergraduate school won’t have an extensive portfolio. Leila explains that they want to see your process: how you create color palettes, where you draw inspiration from, how you do research on fabric use or an industry segment, and your level of visual organization. Digital and print portfolios each convey different aspects of your personality and talent level, so consider supplying an interviewer with both. Conceptual designs, physical sample garments, and final products all add depth to your application and should be included. Leila also explains that just as it’s better to be overdressed than underdressed, it’s better to include more ideas and information in your portfolio than not enough. No matter what ideas you choose to put in your portfolio, make sure the platform is user-friendly and professional. The importance of tailoring your fashion portfolio for different companies There’s a fine line between being focused and not demonstrating the breadth of your abilities within your fashion portfolio. When I asked Leila about striking the balance between the two, she explained the importance of customizing your portfolio for every viewer. For example, she wouldn’t want to see a designer showcase a men’s shorts product if they were interviewing with a company that specializes in women’s business wear. Understand who will be viewing your portfolio, showcase your best work, and always show examples of what you’re capable of at every step in the design process. Networking should be more than just collecting Linkedin connections - it’s about authentically connecting with industry professionals In order to share your stellar portfolio with potential employers, you first have to make an initial connection. Too often designers get caught up in the minutia of “professional networking” and forget that it should be about having