You’ve probably heard about the value of getting to know your customer. It helps you understand what they need and learn how you can solve their problems. And whether you’re an up and coming brand, a freelance fashion designer, or looking for a job in the fashion industry, you have a customer. It’s whoever is paying you for a product, services performed or work done. It is a buyer (shopper), your client, or your boss. It is the brand you work for, or the one you’re dying to work for. No matter what kind of work you do, the priceless advice of “know thy customer” is something you can’t ignore in the fashion industry. And if you look closely, this is a theme that comes up over and over in many of the SFD interviews. But the problem? Sometimes really subtle and easy to miss exactly how these guests are “getting to know their customer” and how it’s vital to their success. Because as excited as you may be about your fashion designs, it’s the end customer that will determine your success. Which is why in the first ever mini “podlet” episode, Robyn and I discuss 5 episodes and examples of how this priceless advice can be applied to your work in fashion. Now, Robyn and I plan to do more of these mini “podlet” episodes focusing on valuable lessons and themes we see coming up over and over in the show. Before we do that, I’d love to get your input. Email me at {podcast at sewheidi dot com} and let me know, what did you think about this format? Is there anything you would like to see done differently? Your feedback helps make the show better, so don’t be a stranger and reach out anytime :). Episodes referenced & examples of “know thy customer” Episode 4, Freelance Designer Marissa Borelli Episode 12, Colleen Monroe with Untucked Workwear Episode 17, Anna Livermore with Vmora Episode 39, Kristen Allen with Exclusively Kristen Episode 44, Timm Smith with Voormi Connect with cohost Robyn: Learn more about Robyn and her publication, Heddlecraft Magazine.