Fashion and beauty collided a decade ago with the birth of one of our favourite beauty websites, Cult Beauty. From advertising to journalism, via PR and international modelling, founder Alexia Inge's career is as fascinating and eclectic as her beautiful home. We talk about what gives a beauty product true cult status and how she built her online boutique from scratch, in the surroundings of her unique and beautiful London pad. You can listen along, and see photos of the items we talk about in this episode, on Acast. Find us on the app, or at www.acast.com/athomewith.Follow us on social media at @lilypebbles + @TheAnnaEdit Watch us at YouTube.com/LilyPebbles + YouTube.com/TheAnnaEditMusic from Epidemic SoundSound by Adam DurbridgeProduced by Sam Shetabi For information regarding your data privacy, visit acast.com/privacy