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01: The 54-11

01: The 54-11

FromFlipping The Game


01: The 54-11

FromFlipping The Game

ratings:
Length:
19 minutes
Released:
Jun 14, 2018
Format:
Podcast episode

Description

This is the Reebok Freestyle “origin story.” How the first athletic shoe made specifically for women was created in 1982. The sneaker was born out of aerobics, and taken from the gym to the streets, and even onto red carpets. We dive into how the shoe grew to be ubiquitous— and became the sneaker that got a lot of women into the sneaker game.
Released:
Jun 14, 2018
Format:
Podcast episode

Titles in the series (4)

For women in the sneaker world, it can feel like we've barely got a foot in the door. Flipping the Game is a three part series about the first shoe that got women into the sneaker game: the Reebok Freestyle. We dig into why women are still fighting for recognition in the sneaker world 30 years after the Freestyle dropped. Hosted by Scottie Beam. From Reebok Classic, produced in partnership with Gimlet Creative.