17 min listen
EP 385: 1,000's Pay Him $9/mo for Fitness Membership Site with Cory Gregory of Corygfitness.com
EP 385: 1,000's Pay Him $9/mo for Fitness Membership Site with Cory Gregory of Corygfitness.com
ratings:
Length:
23 minutes
Released:
Aug 13, 2016
Format:
Podcast episode
Description
Cory Gregory, a fourth-generation coalminer who has made it to the top in the fitness industry. Cory has now developed his personal brand on his website where people can pay $8.99 per month to get his top workout plans and his daily articles and videos on how to get into incredible shape. Famous Five: Favorite Book? – Rich Dad Poor Dad What CEO do you follow? — Bill Phillips Favorite online tool? — Quickbooks Do you get 8 hours of sleep? — No. If you could let your 20 year old self know one thing, what would it be? — Have a strong strategy early. Time Stamped Show Notes: 01:03 – Nathan introduces Cory 01:30 – Most money is in selling memberships and books on his internet business 02:00 -- $8.99/month membership 02:15 – Products in 100 countries 02:30 – Cofounder of MusclePharm 02:55 – Now a public company 03:15 – “A lot of Wall Street and a lot of boardrooms just really wasn’t for me.” 03:40 – Now owns 3% 04:00 – Went public in 2010 04:30 -- $40 million raised in capital 05:35 – “I learned a ton…. It changed my life forever.” 05:50 – He left the business about 9 months ago. 06:20 – “That thing’s bleeding cash.” 06:35 – Cory was in the programming and products side 06:50 – Proper management was a downfall 07:20 – “It was a rise to the top.” 07:40 -- $160 million in revenue 08:00 – Marketing was huge 08:40 -- Creating a personal brand 09:00 – “I feel blessed.” 09:20 – First gym started for $5000 09:30 -- The Old School Gym 09:40 -- $100k in memberships 10:00 – Biggest expenses 10:40 – six-figures in profit 11:20 – Revenue is more than $100k 11:40 – MusclePharm started at 30 years old 11:55 – corygfitness.com 12:05 – five 4-week plans every month 12:30 – Articles and videos every day 13:00 – Thousands of people use his monthly plan 13:20 – The reason for his vagueness 14:10 – Total revenue was $34k in his first month for his personal brand 15:20 – “There is nobody on the planet who can say they have done what I’ve done.” 16:20 – corygfitness.com, Snapchat, YouTube, Twitter, Instagram 16:40 – Business and Biceps podcast 19:00 -- The Famous Five 3 Key Points: Don’t be confined to the environment you were raised in. Develop your personal brand. Find ways to make your service stand out. Resources Mentioned: Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Freshbooks - The site Nathan uses to manage his invoices and accounts. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. Quickbooks -- Cory’s favorite invoicing tool Business and Biceps – Cory’s podcast Show Notes provided by Mallard Creatives
Released:
Aug 13, 2016
Format:
Podcast episode
Titles in the series (100)
Hollis Carter: How To Charge $3k For Mastermind: Nathan Latka brings you top entrepreneurs daily inspired by Tim Ferriss, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, NPR, HBR, the StartUp podcast, Art of Charm, Dave Ramsey, Planet Money, APM Marketplace, Mixergy, Seth Godin, #AskGaryVe by SaaS Interviews with CEOs, Startups, Founders