18 min listen
EP 511: How to Pivot $50K MRR SaaS Company with Ian Cullen CEO of Leadiro
EP 511: How to Pivot $50K MRR SaaS Company with Ian Cullen CEO of Leadiro
ratings:
Length:
19 minutes
Released:
Dec 17, 2016
Format:
Podcast episode
Description
Ian Cullen, a demand generation expert and the co-founder of Leadiro, an account-centric data platform designed to enable account based marketing and sales development efforts at named accounts. Ian was previously the co-founder of Internal Results, which was acquired by Madison Logic in May 2016. He started his first business, Target 250 in 2001, grew it to a team of 130 staff and it was a leading B2B technology based, lead generation company which was sold in 2010. Famous Five: Favorite Book? – The Magic of Thinking Big What CEO do you follow – N/A Favorite online tool? — SimilarWeb Do you get 8 hours of sleep?— Yes If you could let your 20-year old self, know one thing, what would it be? – “Work hard because nothing happens overnight and if you really focus and you can achieve anything” Time Stamped Show Notes: 01:37 – Nathan introduces Ian to the show 02:25 – Ian says he sold Target 250 for simply “not enough” 02:35 – Ian received investments from bench capitalists for Target 250 02:48 – After 6 months, Ian sold with a soft landing 03:19 – One year, non-compete, Ian set up an another company and sold it 03:48 – Chris is a partner and cofounder of Leadiro 03:57 – What Leadiro does and how they make money 04:00 – New startup, four months old, Leadiro is a B2b service platform that offers account-based marketing 05:19 – You can send cold emails to leads that are relevant 05:41 – Customers pay monthly or quarterly basis 05:55 – Average customer pays $ 20,000-40,000 per year but can be much higher, $ 6-10,000 per month depending on customer’s volume 07:00 – Launched July 2016 07:06 – Serving under 20 customers 07:29 – Customers are people we know in the industry 07:57 – Our customers are people that are launching certain products into the market to a specific audience 08:25 – Do they need help in reaching out to a larger audience as opposed to their first party list of possible customers? 08:35 – Why are people buying your data instead of others? 08:41 – Our platform is proprietary, easy to use 08:59 – “You can upload a list of domains within 10 seconds [of using our product] and pull out a specific audience within those accounts” and get their email addresses 09:12 – For example, there are 200 companies you want to target, upload that to our platform, and you have a list of everyone who works in those companies (job title, level, function), and can select what you want 09:52 – Very common product, that people that win are those who market better 10:18 – Like Siftery, but Siftery doesn’t get you the leads 10:53 – Leadiro’s current revenue: $50,000 11:06 – Leadiro is self-funded 11:09 – Ian does not want to raise 11:19 – Team size: 6 people 11:31 – Hired people to develop full-time, remote, in New Zealand 11:56 – 3 in UK, 1 in Ireland, 2 in NZ 12:56 – 50,000 in MR divided by 20 customers = Monthly RPU: $2500 per customer 13:11 – Early cancellations, because they’re in a learning stage 13:25 – One big struggle with this particular product—companies can download everything they need and leave 13:46 – Nathan wonders if these types of companies are SaaS companies or should there be a one-time fee where customers get what they need and leave? 13:55 – Something they are still working out, perhaps a 1-2 month subscription 14:22 – Discussion of competitors and who is doing the same thing well 15:21 – To connect with Ian, go to his LinkedIn 16:53 – The Famous Five 3 Key Points: Always think of how your product sets you apart from your competitors and SELL to that strength. A startup and any business for that matter is a work in progress—just keep at it. Work hard, focus in on your task, and you can achieve ANYTHING. Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He
Released:
Dec 17, 2016
Format:
Podcast episode
Titles in the series (100)
Charlie Houpert: How To Make $12,500 While on Vacation: Nathan Latka brings you top entrepreneurs daily inspired by Tim Ferriss, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, NPR, HBR, the StartUp podcast, Art of Charm, Dave Ramsey, Planet Money, APM Marketplace, Mixergy, Seth Godin, #AskGaryVe by SaaS Interviews with CEOs, Startups, Founders