Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper

EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper

FromSaaS Interviews with CEOs, Startups, Founders


EP 587: Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper

FromSaaS Interviews with CEOs, Startups, Founders

ratings:
Length:
20 minutes
Released:
Mar 3, 2017
Format:
Podcast episode

Description

Martijn de Kuijper, founder of Revue. He’s a product guy and his company’s focus is to get your thoughts to people’s inboxes via newsletters. He previously founded Fosbury and Yunoo. Martijn is also a Techstars alum. Famous Five: Favorite Book? – Zero to One What CEO do you follow? –  N/A Favorite online tool? — Intercom Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – “Just keep doing what you’re doing and don’t get distracted by what other people are saying”   Time Stamped Show Notes: 01:30 – Nathan introduces Martijn to the show 02:10 – Revue focuses on personal newsletters like editorial newsletters 02:45 – Revue helps people share their content through newsletters 02:50 – Revue currently has a free and premium model 03:20 – Average customer pay per month is $7 03:45 – Martijn is a listener of The Top 04:10 – Revue was launched in January 2015 04:27 – Martijn started Revue on his own as a side project 04:30 – Martijn was working on the acquisition of Fosbury 04:59 – Martijn shares what Fosbury is about 05:24 – Martijn was in Techstars Texas 05:44 – Team size is 5 06:18 – Fosbury wasn’t earning 07:08 – The money that Martijn received from the assets 07:42 – Martijn used the money from selling Fosbury to start Revue 08:12 – Martijn also sold Yunoo when he was 26 08:30 – The buyer is the software company AFAS from the Netherlands 09:20 – Martijn has raised $350K for Revue in convertible note 09:50 – Terms on the convertible note 10:05 – Revue currently has a thousand paying customers 10:23 – Martijn is currently focusing on growth rather than revenue 10:48 – Revue has 20K registered users at the moment with 10% active users 10:57 – Active users are the ones who send at least 1 email a month 11:27 – Monthly churn 11:35 – No paid CAC 11:49 – Revue has a content marketer 12:24 – Revue is currently sending 2M emails, monthly 12:40 – First year revenue 13:00 – Total 2016 revenue 13:26 – Martijn’s current side project 14:30 – Where Martijn got his marketing ploy idea 16:30 – The Famous Five   3 Key Points: Don’t be afraid to sell your company if it comes down to it. Study and strategize a marketing plan that works and at no cost. Just keep doing what you’re doing and don’t let what others say distract you.   Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives
Released:
Mar 3, 2017
Format:
Podcast episode

Titles in the series (100)

Over 10M founders, CEO's, and investors have downloaded this 15 minute daily podcast from Nathan Latka. Each day Latka interviews a software (SaaS) CEO and gets them to share how they've grown (or not) so fast all backed by hard data points. To date, over 1000 CEO's have been interviewed that together do over $6b in revenue, have raised over $5b, and employ more than 180,000 employees. The magazine for CEO's: http://nathanlatka.com/magazine The Book for CEO's: http://nathanlatka.com/bookamazon