Today's guest has mastered lead gathering through free public sources and shares with us the types of leads that convert! He also shares with the soft skills in sales and a book that he and his team refer to often, tune in! Best Ever Tweet: Real estate equals relationships. Study and learn how to deal with people. Paul Romero real estate background: Began wholesaling four years ago coming from a construction background and has done 90 wholesale deals After taking some lumps, he now has a team of 15 people Based in Phoenix, Arizona Say hi to him at sell-a-house-arizona.com Best Ever book: Laws of Success in 16 Lessons by Napoleon Hill Listen to all episodes and get a FREE crash course on real estate investing at: http://www.joefairless.com Do you need more leads for your real estate business and a platform to grab more leads? Danny Johnson has a solution for you, go to leadpropeller.com set up your website for success and get more leads! Subscribe to Joe’s YouTube Channel here to learn multifamily and raising money tips: https://www.youtube.com/channel/UCwTzctSEMu4L0tKN2b_esfg Subscribe in iTunes  and  Stitcher  so you don’t miss an episode!