CHAPTER 8: The Plan With No Escape   - You must act as if failure is not an option - Facing death, the cornered animal is the fiercest - Strategy and Structure - and Which Comes First - Thriving in Conflict - Winning on Your Turf, on Your Terms - Never make an empty promise or an idle threat   "The leader who anticipates the failure of a bold plan, and prepares for it ... will fail."