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Autoline This Week #1728: Cars and Personalities
Autoline This Week #1728: Cars and Personalities
ratings:
Length:
27 minutes
Released:
Sep 13, 2013
Format:
Podcast episode
Description
Why are men attracted to a certain style of car? Why do women buy the type of car they do? And what about teenagers? Are there circumstances that drive what you buy or is it something unique inside each individual person? The latter is what the personality gurus at Myers-Briggs think and the folks at Ford are ready to run an experiment to test this theory. On this week’s Autoline we examine if people buy cars based on their personalities. Joining John McElroy are Lori Costew from Ford Motor Company, personality expert Michael Segovia from Myers-Briggs and Prof. Christie Nordhielm, marketing professor from the University of Michigan.
Released:
Sep 13, 2013
Format:
Podcast episode
Titles in the series (100)
Autoline EXTRA #1232: NATOTY: On this edition of Autoline EXTRA, John McElroy and his panel continue their mid-year review of trucks competing to win the 2009 North American Truck of the Year Award. They discuss the Volkswagen Tiguan, Chevy Traverse, and the BMW X6. Watch to see... by Autoline This Week