62 min listen
Autoline After Hours 54 - Excellence For All!
Autoline After Hours 54 - Excellence For All!
ratings:
Length:
65 minutes
Released:
May 7, 2010
Format:
Podcast episode
Description
This week we welcome Chantel Lenard, Ford's Group Marketing Manager for Global Small and Midsize Cars. We'll be asking her about the challenges ahead as the Ford Fiesta launches this summer. For instance, what will the company be doing to train its dealers, and how can it prevent the Focus from cannibalizing Fiesta sales? Of course we'll also get into the news of the week including the ousting of Susan Docherty as GM's head of marketing. Plus, we'll find out what Mr. De Lorenzo thinks about Chevy's new tagline. And, our analysis of April sales indicates Chrysler could be on the way back up, but not everyone agrees. John McElroy's in studio with Peter De Lorenzo, the Autoextremist, as well as David Welch from BusinessWeek and Bloomberg News.
Released:
May 7, 2010
Format:
Podcast episode
Titles in the series (100)
Autoline After Hours 6 - Rally Cap Roundtable: You’ve got to check this one out. McElroy and his “After Hours” cohorts Mr. AutoExtremist Peter De Lorenzo and public relations master Jason Vines are joined in the studio by Mark Phelan, car critic from the Detroit Free Press to discuss the hottest... by Autoline After Hours