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Autoline After Hours 54 - Excellence For All!

Autoline After Hours 54 - Excellence For All!

FromAutoline After Hours


Autoline After Hours 54 - Excellence For All!

FromAutoline After Hours

ratings:
Length:
65 minutes
Released:
May 7, 2010
Format:
Podcast episode

Description

This week we welcome Chantel Lenard, Ford's Group Marketing Manager for Global Small and Midsize Cars. We'll be asking her about the challenges ahead as the Ford Fiesta launches this summer. For instance, what will the company be doing to train its dealers, and how can it prevent the Focus from cannibalizing Fiesta sales? Of course we'll also get into the news of the week including the ousting of Susan Docherty as GM's head of marketing. Plus, we'll find out what Mr. De Lorenzo thinks about Chevy's new tagline. And, our analysis of April sales indicates Chrysler could be on the way back up, but not everyone agrees. John McElroy's in studio with Peter De Lorenzo, the Autoextremist, as well as David Welch from BusinessWeek and Bloomberg News.
Released:
May 7, 2010
Format:
Podcast episode

Titles in the series (100)

The show for those who are more than just car enthusiasts, but are also enthusiasts for the automotive industry. Join us as we talk shop with the top designers, chief engineers and product planners about the latest vehicles they’re bringing to the market.