28 min listen
Sponsorship
FromThe Bottom Line
ratings:
Length:
28 minutes
Released:
Oct 22, 2015
Format:
Podcast episode
Description
Whether it's high-profile sports events or blockbuster art exhibitions, companies like Adidas and Unilever spend millions of pounds on sponsorship - to get their brand associated with sporting or artistic excellence. The global sponsorship market is worth more than 30 billion pounds a year, but what happens when negative publicity - like Fifa's World Cup corruption scandal - starts to tarnish a brand? Evan Davis and guests discuss whether sponsors should walk away or use their influence to press for change.
Guests:
Peter Mather, Group Regional Vice President for Europe, BP;
Jan Gooding, Group Brand Director, Aviva;
Jaimie Fuller, Chairman, Skins.
Producer: Sally Abrahams.
Guests:
Peter Mather, Group Regional Vice President for Europe, BP;
Jan Gooding, Group Brand Director, Aviva;
Jaimie Fuller, Chairman, Skins.
Producer: Sally Abrahams.
Released:
Oct 22, 2015
Format:
Podcast episode
Titles in the series (100)
Cock-ups and Conspiracies: Evan Davis and guests swap thoughts on corporate cock-ups and conspiracies. by The Bottom Line