28 min listen
Going Global
FromThe Bottom Line
ratings:
Length:
28 minutes
Released:
Mar 12, 2015
Format:
Podcast episode
Description
Whether you're selling breakfast cereals, criminal tags or excavator buckets, expanding your business overseas can be a game changer. But when's the right time to export and which countries should you target? Evan Davis and guests discuss the ups and downs of trading internationally. They'll share their stories on why it can be easier to sell abroad than at home, how to adapt products for a new market and why doing your homework can ensure that nothing is lost in translation. Top tips on how to make exporting a business boost not a foreign flop.
Guests:
Sara Murray, Founder and CEO, Buddi
Giles Turrell, CEO, Weetabix
Jacqui Miller, Director, Miller International.
Guests:
Sara Murray, Founder and CEO, Buddi
Giles Turrell, CEO, Weetabix
Jacqui Miller, Director, Miller International.
Released:
Mar 12, 2015
Format:
Podcast episode
Titles in the series (100)
Leadership: Evan Davis and his guests discuss the essence of good leadership and dematerialisation. by The Bottom Line