9 min listen
Autoline This Week #2212: The Psychology of Painting Cars Different Colors
Autoline This Week #2212: The Psychology of Painting Cars Different Colors
ratings:
Length:
27 minutes
Released:
Apr 12, 2018
Format:
Podcast episode
Description
Automakers spend a great deal of time and money developing a new vehicle and surprisingly one of the most time-consuming parts of the process is choosing its colors. It takes two to three years to get a color certified for a car. On this edition of Autoline This Week, we’re joined by color experts from Axalta, BASF and PPG, to discuss everything from how color will play a role with autonomous cars, to how it can affect the way people feel about a vehicle they’re in.
Released:
Apr 12, 2018
Format:
Podcast episode
Titles in the series (100)
Autoline EXTRA #1231: NACOTY: EXTRA: Natalie Neff, AutoWeek, Mark Phelan, Detroit Free Press. by Autoline This Week - Video