If you really think about, can you blame them? If you really think about it some more, a lot of insurance companies are good at making people hate them for life. Sometimes it's completely justifiable, but most of the time, it feels like they just can't get out of their own way. The really big question becomes, what can they (and you) do about to start telling a different story that doesn't involve someone throwing darts at your face on a wall? That's what I wanted to talk to my longtime friend Gini Dietrich, CEO of Arment Dietrich and Grand Wizard at Spin Sucks, about to see if she could help us. Connect with Gini Spin Sucks LinkedIn P.S. Gini is not going to be at Elevate 18 (Ryan's fault really), but she total thinks you should come (I think).