Is by making sure we remember to tell each other what we need to win. It seems simple enough, but there's plenty of communication isolation going on all around the industry. Basically there's a lot of preaching to choirs that we allow to serve as validation for inexperienced problems. I jumped behind the mic for a first ever one-on-one monologue of sorts to discuss this problems and few others related to it. P.S. The Agency Nation newsletter has been waiting for you.