It's a question you ask yourself too often, especially when you're pretty sure you know the answer. Of course, you're serious about them, but is there a completely different level of attention you can give them? In all the but the most extreme circumstances, the answer is going to be yes, because most agents do different things. Or is just constantly trying to help them at every turn enough for them to see how much you care? That's what I talk to Shaun Gavaghan, of Gavaghan Family Insurance, about how serious he wants to get.