It starts with your interest in attracting more business in the states you can actually sell a policy. That seems crazy, but otherwise, you're putting your content at a much greater risk to waste more leads then you can use. While it might be a "flashy" success story it will actually end up being your greatest marketing failure if you're unable to adjust. The easiest way to make sure none of it happens in the first place is to always make sure Google knows your location. That's what I talk to Allen Drew, of Allen Drew Insurance, about some of the adjustments he needs to make.