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EP25: C-Level Analytics at Proctor & Gamble
Currently unavailable
EP25: C-Level Analytics at Proctor & Gamble
ratings:
Length:
13 minutes
Released:
Nov 20, 2017
Format:
Podcast episode
Description
Large companies today are quite happy to use analytics for a wide range of tactical decisions, such as product assortment and identifying the most efficient distribution channel. But when it comes to bigger strategic decisions, C-level executives are more tentative. Their gut judgments are still their preferred decision-making mechanism. David Dittman is the director of business intelligence and analytics services for Procter & Gamble, which reported $65.1 billion in revenue last year. Dittman argues that C-levels must start using analytics for more strategic decisions, and they must do it now. David, why are so many executives so hesitant to trust analytics for the big decisions?
Released:
Nov 20, 2017
Format:
Podcast episode
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