Today’s coaching call is with Cathy, a full-time professor and mom of three. She helps academic women—specifically moms—write and publish more. She makes most of her money via coaching and online courses. She’s had a great first year, but is wondering how much she should reinvest in her business. What should she be spending it on, business-wise? Check out Cathy’s site at CathyMazak.com.

If you want to be considered for a coaching session, apply via the form at AskPat.com.

Today’s sponsor is FreshBooks, who make the best financial management software out there. Go to FreshBooks.com and enter “Ask Pat” in the “How Did You Hear About Us?” section for more information.