Peter Nielsen is the CEO of WheelWell, the #1 social marketplace for the automotive enthusiast that helps you easily find and purchase the very best products for your vehicles. Peter was born into an automotive family and his career has included equities trading, a record label, a business intelligence firm, a mobile payment solutions provider, and a Sonoma County winery. Before joining Wheelwell, he developed the automotive parts business for one of the most successful racing teams in North America, K-PAX Racing. In his spare time, you’ll find Peter on the racetrack clicking off laps in one of his racecars.