Here’s the thing: businesses evolve and grow. Mine has (and so will yours). And what worked a few years ago for my website is no longer reflective of where I am today. If you know it’s time for a website revamp, let this serve as your roadmap of sorts. While you may make different decisions than I did, the overall message you should take away is the same: You need to be intentional and strategic about every part of your site. For example, deciding what to feature on the homepage will influence so many other things like navigation, the sitemap, overall user experience, and ultimately, conversions. (If you simply don’t have the bandwidth to take on this kind of project right now, listen to this episode as a resource you can use when you’re ready (make sure to download the freebie and save it to your computer!). Here’s how the episode breaks down: Part 1—Planning: Learn some of the questions you MUST have answers to before you even think about development. Part 2—The Map: Why you have to plot out every page (and I walk you through why my homepage is laid out the way it is). Part 3—The Miscues: My five biggest flops, like not including my team in the process. Yeah. Smooth move, Amy. Part 4—Your Decision: Find out the elements my designer, Jessica, says you must have for success. PLUS, don’t forget to download the 10 Essential Elements for Your Website freebie. It’ll save you some headaches, I promise! One last thing—if you can, go to my website’s homepage (amyporterfield.com) as you listen so you can see some of the elements I talk about during the episode.