Biggest Takeaways You Don’t Want to Miss: My dream was to knock it out of the park for my first launch. But to know me and my story is to know that it took me a few tries to get it right. Which is the case for MOST people. And that’s why I wanted to bring Michelle Evans on the show. Michelle is one of my very first students, and she’s here to share how she turned TWO complete launch failures into an astonishing success. I’ve got a feeling that for some of you, Michelle’s experiences of saving what seemed like a huge mess (including an ice-cold, 6% open-rate email list into a hit), is just what you need to hear. Michelle and I start at the very beginning (including how she transitioned from her 16-year corporate job at Microsoft to creating online courses). Michelle dives into all of the excruciating details of her two failed launches, and also what she did to turn it all around. I think you’ll get a lot out of the strategies, lessons and insights she’s sharing, including how she used my program Courses that Convert to make her own course dreams come true. Check out these highlights: Michelle and I reminisce about the moments we walked away from our corporate gigs. [4:58] The biggest hurdles Michelle faced in her path to online course-creation success. [11:02] How Michelle made time to create her course. [19:13] Mini-offers and how to use them to do your validation calls. [21:45] How sharing her struggles surprisingly interested her audience more than only sharing her successes. [26:58] Using quizzes to warm people up for your ultimate offer. [32:29] Tiger Time and protecting your time from you own business. [37:38]